Doing Digital Marketing in the Right Way with DigitalDeepak

5 min readNov 10, 2020

“Success is not final; failure is not fatal: It is the courage to continue that counts”

Hey Everyone.. In this blog I am going to explain some right ways of doing Digital Marketing. I learnt this from my mentor Deepak Kanakaraju from DigitalDeepak. So let’s start our blog..

Let me ask you one thing first.

Do you know about Digital Marketing? Have you done any digital marketing before?

Not really?

So here are some of the useful information of Digital Marketing and ways of doing Digital Marketing.

What is Digital Marketing?

Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.

As for the future of digital marketing, we can expect to see a continued increase in the variety of wearable devices available to consumers. Forbes also forecasts that social media will become increasingly conversational in the B2B space, video content will be refined for search engine optimization (SEO) purposes, and email marketing will become even more personalized.

“Digital is at the core of everything in marketing today — it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does.’”

The Fundamentals of Marketing

For a long time, marketing has been there since the give and take of the products or services began. Marketing was solely used as a purpose to brand one’s product. With the invention of new technologies, marketing has been at a great height. And in the era of the internet, digital marketing is a key to success.

If you want to succeed in this marketing competition, one thing to remember is -

Marketing is all about understanding human behavior, how to communicate, understand their demand and many more.
Communication medium gets change but marketing doesn’t.
We need to change marketing techniques according to audience response.

Digital marketing vs. traditional marketing: what’s the difference?

The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites.

Of course traditional marketing doesn’t mean it’s old fashioned. Traditional marketing still plays an important role in people’s lives with the ever growing need to step out of the digital world.

The immersive experience of an impactful TV commercial and the tactile nature of a copy of Rolling Stone magazine are as important today as they were 20 years ago because of their lasting effects on your memory. Subconsciously you attach yourself to their brand emotionally, meaning they will stay at the top of your mind.

In the same token, digital marketing is just as important as traditional if not even more so. Digital marketing uses every touch point of your daily use of the internet to reach you.

If you are google searching holiday ideas for your next weekend getaway, the chances are that soon after you will see a tailored sponsored ad from Sky Scanner.

Using the internet for several hours each day is a normal part of most people’s day to day life. Digital marketing just uses this to its advantage by cleverly weaving in marketing communications into every digital channel.

Integrated Digital Marketing

Integrated digital marketing was very well explained by DigitalDeepak. Considering every component of digital marketing first and foremost is content marketing.

Upload the content on the internet (Content marketing).
Get organic results from search engines (SEO).
Getting results from social media sites by sharing on Fb, Instagram, etc (SMM).
Collecting leads from different sources and building an email list (E-mail marketing).
Advertising on Google, Facebook, Instagram (Paid Advertising).
Get maximum traffic on your content and monetize (Sell and convert).

Communication Skills

“Communication — the human connection — is the key to personal and career success.”

Being able to communicate effectively is one of the most important life skills to learn. Communication is defined as transferring information to produce greater understanding. It can be done vocally (through verbal exchanges), through written media (books, websites, and magazines), visually (using graphs, charts, and maps) or non-verbally (body language, gestures, pitch of voice, and tone).

While doing marketing Communication skills plays an important role. Having strong communication skills aids in all aspects of life — from professional life to personal life and everything that falls in between. From a business standpoint, all transactions result from communication. Good communication skills are essential to allow others and yourself to understand information more accurately and quickly.

In contrast, poor communication skills lead to frequent misunderstanding and frustration.

Personal Branding

Personal Branding plays a vital role in a business. For personal branding, you always need to share engaging content with targeted audience. You should not hesitate to post or share your content.

For personal branding we have a MassTrust Blueprint.